The historic winery, in collaboration with NABA, New
Academy of Fine Arts, presents an installation inspired by the Valdobbiadene
hills at the INTERNI HUMAN SPACES exhibition at the University of Milan.
Mionetto present at the Milan Design Week 2019,
from 8 to 14 April at the University of Milan with an installation in the
exhibition "Human Spaces", promoted by the magazine Interni, a
reference magazine of interior and contemporary design.
"Oblique World - Flat objects on the oblique and oblique on the plane" is the title of the work created in collaboration with NABA, New Academy of Fine Arts that has worked to tell the oblique nature of the renowned Prosecco brand: a tribute to the beautiful landscape hills of the Valdobbiadene area.
We wanted to investigate the theme of obliquity with an artistic look because it is an integral part and a distinctive symbol of Mionetto's DNA. A visual element that recalls the steep slopes of Valdobbiadene hills, the place of foundation. Their conformation, characterized by extraordinarily inclined tectonic strata, represents an example of oblique dimension with unique morphological characteristics, where the grapes destined to be hand-picked and heroically harvested become the Prosecco Mionetto DOCG. But it is also an interesting element of rupture, a context that changes the classical order of things and leads us to think differently, innovatively. This is why it has always been a distinctive sign that characterizes the entire brand identity of the historic winery, starting from the packaging, and that well sums up the spirit with which we look at the world of bubbles and Prosecco.
The value of the inclination was the useful starting point to ignite the creativity of a selected group of students of the second and third year of the NABA Design three-year period led by Claudio Larcher and Astrid Luglio respectively Course Leader and Professor of the Three-year BA in Design who created an elegant and refined visual experimentation, able to allow a deeper understanding of the nature of the "Oblique World" in which Mionetto lives and expresses itself daily.
The University of Milan, site of the event exhibition INTERNI HUMAN SPACES, will be the scene of this dynamic installation where the visitor is called to read the inclination as an experiential space that activates human oblique thinking. The work consists of ten artifacts hand-blown in borosilicate glass, designed on the oblique but becoming oblique on the top. Five of them are exhibited in structures designed with an inclination of 27 degrees, the perfect diagonal of Mionetto. A sign that makes the brand even more recognizable around the world and reinforces the equivalence Mionetto = Prosecco. The chromatic choice of black, orange and white - the symbolic colors of Mionetto - define the space with clean and geometric lines. The other 5 artifacts will be exhibited on a horizontal shelf to demonstrate how they, and no longer the plan, appear to be oblique. The reading of the exhibition is favored and emphasized by the presence of a scenographic backdrop.
The installation "Mondo Obliquo" finds its natural location within the exhibition "Human Spaces" organized by the magazine Interni, a set of projects of places, environments, territories and contexts and, by extension, means and objects that place in the center of one's vision the well-being of the person. For Mionetto this place is the oblique world of the Valdobbiadene hills.
The installation is opened to the public at Interni Humas Spaces - University of Milan, via Festa del Perdono 7, Milan at the following times: 8-14 April h.10-24.
THE PROJECT - The installation is presented with 4 four sloping structures in colored metal rod of a length of two meters each and a horizontal metal top. This combination allows us to relate the "oblique world", the inclined structures, with the "plane world", the horizontal structure. In the installation are inserted artifacts in borosilicate glass that, if placed on the inclined structures, will appear straight while resting on the metal surface will be oblique. Everything is then contained by a background of colored panels that will frame the metal structures
AUTHORS - The project is coordinated by two absolute professionals: the first
is Claudio Larcher, freelance in architecture and design, Course Leader of the
NABA Design Triennium. He founded the Modoloco Design Workshop in Milan in
2002. A long-time lecturer at the Faculty of Design and Arts in Bolzano and at
the Politecnico di Milano, he also taught for other Italian institutions and in
international courses. Since 2016 he has been Course Leader of the Three-year
course in Design NABA, New Academy of Fine Arts. He has curated and
participated in various exhibitions and exhibitions in Italy, Japan, Spain,
France, England and Sweden. In 2017 and 2018 he was Ambassador of Italian
Design for Switzerland and Albania. He is the author of the books
"Globetrotting designers" (ed. Composers) and "Design, school
and solidarity" (ed. Fausto Lupetti).
Another prestigious signature on the project is
Astrid Luglio, professor of Design in NABA, New Academy of Fine Arts who lives
and works as a product designer in Milan. After having worked and lived in
Melbourne, he collaborated at the TourdeFork studio in Milan and subsequently
started his own business. Professional always active in design research with a
focus on culinary culture, its history, traditions and gestures that revolve
around the table and the precious ingredients that distinguish it. Astrid is
also co-founder and part of the collective The Ladies' Room, with which she
began a reflection on contemporary design through the creation of objects and
experiences that investigate the renewed need for sensorial involvement.
NABA, New Academy of Fine Arts is an Academy of training in art and design: it is the largest private Italian Academy and the first to have achieved, in 1980, the official recognition of the Ministry of Education, University and of Research (MIUR). It offers first and second level courses in the fields of design, fashion design, graphics and communication, multimedia arts, set design and visual arts, for which it grants academic degrees equivalent to university degrees. Born as a private initiative in Milan in 1980 by the will of Ausonio Zappa, Guido Ballo and Gianni Colombo, it has always had the objective of challenging the rigidity of the academic tradition and of introducing visions and languages closer to contemporary artistic practices and the system of art and creative professions. NABA has been included by Domus Magazine among the 100 best Design and Architecture schools in Europe, from Frame among the 30 best postgraduate schools of Design and Fashion in the world and from BoF - Business of Fashion in the Global Fashion School Ranking